Lale is 26 and has been working as a model for years. But working on the superficiality is increasingly exhausting her. She finally wants to turn her attention to the important things in life - by having her physical body scanned and transformed into a virtual avatar. In the course of this moral and legal precedent, and facing her very real SELF, Lale has concerns. The film poses the question of identity in the age of self-dramatization and certificates of authenticity.