July 28, 2021

Hosting an event in the digital world: Hyundai enters Virtual Production

Creative agency brandscape partnered up with LEDcave to create a unique digital event for their client Hyundai at the annual car dealers conference.

Korean automotive manufacturer Hyundai has build up a reputation as a forward-oriented, innovative brand. To stay true to their values and bring them across to the community of Hyundai car dealers in Germany, Hyundai and lead agency brandscape have partnered with LEDcave and Buero Abstract to create a multimedia event that excites their audience.

Consisting of several keynote presentations and more casual, talkshow-style segments with Hyundai Germany's executives, one core element of the event was the new line of electronic car models, including the IONIQ 5. Learn more about how the combination of keynote presentations and real-time rendered environments made this production an exceptional experience for the Hyundai team in our Behind-the-scenes video:

Hosting the event digitally at LEDcave not only helped the team to bring across the most important topics of the keynote presentations visually, but also allowed for fast turnaround times on set and minimal post-production. Hyundai Germany's executives took their audience through several interactive virtual environments, custom made for the event.

Congratulations to Hyundai and brandscape for their first Virtual Production powered event and Buero Abstract for making it happen.

Client Hyundai Deutschland
Agency brandscape GmbH
Production Company Rent Event Tec GmbH
Virtual Production Services Buero Abstract
Studio LEDcave PRO Mannheim
Director Mahesh Iyer
Executive Producer Christof Braetsch
Account Manager Steffen Lang
VP Creative Producer Marco Liebscher
Line Producer Johnny Klein
Studio Manager Sven Höchel
Director of Photography Andreas Wanner
Gimbal Op Lukas Götz
1st AC Benjamin Heckwolf
2nd Camera Johannes Kröger
2nd Camera Thomas Nees
3rd Camera Simon Friedl
BTS Photo & Video Leonard Rillig
Gaffer & Grip Jana Radomski
Best Boy Electric Christian Breitwieser
Set Electrician Toni Camaj
VP Software Engineer Julian Grimm
Teleprompter Tom Redmann
Sound Mixer Markus Ritzel
Production Designer Johanna Krimmel
Creative Director Angelo Noutsias
Video Producer Stefan Scholz
VP Art Director Sandro Stumpf
Technical Director Frank Junghahn
VP Supervisor Sebastian Aab
Environment Artist Ramon Schauer

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