Hosting an event in the digital world: Hyundai enters Virtual Production
Creative agency brandscape partnered up with LEDcave to create a unique digital event for their client Hyundai at the annual car dealers conference.
Korean automotive manufacturer Hyundai has build up a reputation as a forward-oriented, innovative brand. To stay true to their values and bring them across to the community of Hyundai car dealers in Germany, Hyundai and lead agency brandscape have partnered with LEDcave and Buero Abstract to create a multimedia event that excites their audience.
Consisting of several keynote presentations and more casual, talkshow-style segments with Hyundai Germany's executives, one core element of the event was the new line of electronic car models, including the IONIQ 5. Learn more about how the combination of keynote presentations and real-time rendered environments made this production an exceptional experience for the Hyundai team in our Behind-the-scenes video:
Hosting the event digitally at LEDcave not only helped the team to bring across the most important topics of the keynote presentations visually, but also allowed for fast turnaround times on set and minimal post-production. Hyundai Germany's executives took their audience through several interactive virtual environments, custom made for the event.
Congratulations to Hyundai and brandscape for their first Virtual Production powered event and Buero Abstract for making it happen.
Client Hyundai Deutschland Agency brandscape GmbH Production Company Rent Event Tec GmbH Virtual Production Services Buero Abstract Studio LEDcave PRO Mannheim Director Mahesh Iyer Executive Producer Christof Braetsch Account Manager Steffen Lang VP Creative Producer Marco Liebscher Line Producer Johnny Klein Studio Manager Sven Höchel Director of Photography Andreas Wanner Gimbal Op Lukas Götz 1st AC Benjamin Heckwolf 2nd Camera Johannes Kröger 2nd Camera Thomas Nees 3rd Camera Simon Friedl BTS Photo & Video Leonard Rillig Gaffer & Grip Jana Radomski Best Boy Electric Christian Breitwieser Set Electrician Toni Camaj VP Software Engineer Julian Grimm Teleprompter Tom Redmann Sound Mixer Markus Ritzel Production Designer Johanna Krimmel Creative Director Angelo Noutsias Video Producer Stefan Scholz VP Art Director Sandro Stumpf Technical Director Frank Junghahn VP Supervisor Sebastian Aab Environment Artist Ramon Schauer